What is an aggregator business model?

Unlike traditional business models, aggregators act as intermediaries that connect customers with service providers or sellers. Usually, traditional business models rely on owning the inventory they sell. The key to success in this model lies in the aggregator’s ability to negotiate favorable terms with suppliers.

Do aggregators rely on other platforms?

Potential dependency on other platforms. Some aggregators heavily rely on third-party platforms, primarily Google (which is an aggregator in and of itself), for most of their traffic. Especially when it comes to goods that are purchased infrequently, such as insurances, customers often begin their comparison search on Google.

How do aggregators work?

It happens by offering a wide variety of options in one place. Unlike traditional business models, aggregators act as intermediaries that connect customers with service providers or sellers. Usually, traditional business models rely on owning the inventory they sell.